Re-Imagination of Chobani
Brand Redesign

 
 
Chobani wordmark

Chobani wordmark

 
 

Chobani’s reimagined brand emerged from the founder’s fairytale-like belief that better food leads to a better world. It’s why the company culture pulses with stories of good (natural food) versus evil (processed food). This new brand earned 9 billion media impressions, 473 media placements, 94% positive sentiment online, and, since launch, the company has helped set new sales records four times.

 

Services
Conceptual studies, brand building & package design


Credits
Creative Directors: Rik Bracho, Leland Maschmeyer, Lisa Smith; Designers: Joakim Jansson, Will Mac, Ethan Sung, Pat Iadanza; Art Director: Gabrielle Lamontagne; Copywriters: Betsy Dickerson, Conor Dooley, Eric Johnson; Project Manager: Rikki Goswell; Type design: Commercial Type: Photography: Grant Cornett, Jake Stangel; Illustrations: Gabrielle Lamontagne, Fanny Gentle, Pat Iadanza

 
 
 
Chobani® Display

Chobani® Display

Chobani® Serif

Chobani® Serif

Chobani® Display

Chobani® Display

Chobani® Display

Chobani® Display

Postcards series

Postcards series

Masterbrand shapes

Masterbrand shapes

Masterbrand shapes

Masterbrand shapes

 

Photography

PROD_Core_PE_Fruit_Top_0036_RGB_v2.jpg
PROD_Core_SW_Fruit_Top_0135_RGB_v1.jpg
PROD_Core_RB_FruitHands_Straight_0715_RGB_v1.jpg
03_Chobani_Rebranding_Packaging.jpg
PROD_Core_SW_FruitHands_Straight_0675_RGB_v1.jpg
PROD_Core_PE_Pack_Top_0844_RGB_v1.jpg
PROD_Core_PE_FruitHands_Straight_0645_RGB_v2.jpg
PROD_Flip_ACL_YogIng_Top_0437_RGB_v1.jpg
 
 
 
 
 
 
Brand_Orchard_PeachTree_2700_RGB_v3.jpg
Brand_PeachesonQuilt_0122_RGB_v3.jpg
Brand_Orchard_PearTreeHands_3190_RGB_v2.jpg
Brand_Vineyard_Butterflies_Vert_0407_RGB.jpg
Core_WM_RGB_vineyard_Yogurt_Horiz_1435_RGB_v1.jpg
Brand_vineyardFeast_0291_RGB_v3.jpg
REC_Oct17_SalmonRaita_141_RGB_v1_4x3.jpg
REC_Oct17_CornBisque_hand_067_RGB_v2_4x3.jpg
REC_Oct17_Guacamole_Hero_055_RGB_v1_4x3.jpg
REC_Oct17_CornBisque_ingredients_022_RGB_v2_4x3.jpg
REC_Oct17_MxBerryAcaiSmoothie_Soft_067_RGB_v1_4x3.jpg
 

Packaging Design

Chobani® Greek Original Plain Non-Fat Yogurt

Chobani® Greek Original Plain Non-Fat Yogurt

 
 
Chobani® Greek single-serve family

Chobani® Greek single-serve family

 
 
Chobani® Greek drink family

Chobani® Greek drink family

Chobani® “A hint of …”

Chobani® “A hint of …”

 
 
Chobani® A hint of Alphonso Mango

Chobani® A hint of Alphonso Mango

 
 
Chobani® “A hint of” family

Chobani® “A hint of” family

Chobani® Smooth Peach (two-pack)

Chobani® Smooth Peach (two-pack)

Chobani® Smooth (single-serve)

Chobani® Smooth (single-serve)

Chobani® Smooth Strawberry (two pack)

Chobani® Smooth Strawberry (two pack)

Chobani® Smooth Yogurt Family

Chobani® Smooth Yogurt Family

Chobani® Flip® Honey Crunch Bunch (Morning)

Chobani® Flip® Honey Crunch Bunch (Morning)

Chobani® Flip® Key Lime Crumble (Nostalgia)

Chobani® Flip® Key Lime Crumble (Nostalgia)

Chobani® Flip® Salter Caramel Crunch (Indulgent)

Chobani® Flip® Salter Caramel Crunch (Indulgent)

Chobani® Flip® 4-pack and single-serve

Chobani® Flip® 4-pack and single-serve

 

Applications

Chobani_Stationery_Set_V2.jpg
chobani_visID_buttons_mock_07132017.jpg
Chobani_dot_com_Desktop 2.jpg
05_Chobani_Rebranding_Website.jpg
BL_Invitation_Shot#2_0007_RGB_v2.jpg