Evolution of Chobani Café®
Brand Redesign
Chobani Café Wordmark
Chobani Café offers a glimpse into the world of Chobani—introducing all to the endless possibilities of yogurt. With the use of smart materials, playful design gestures, technology, and flexible standards, our team is able to create sensorial experiences that take on the Chobani vernacular and allow for growth.
Services
Art direction, packaging design
Credits
Creative Direction: Lisa Smith
Art Direction & Design: Ethan Sung & Will Mac
Spatial Design: Franci Virgili
Producers: Jasmine Russell & Lauren Fein
Sticker series
Large soup (top view)
Large soup (base view)
Shopping bag and hardcover menu
Loyalty Gift Card
Napkin