Almost Milk
Brand Campaign
Chobani® Display
For the launch of Chobani’s oat milk, we brought the idea of Almost Milk to life. Tapping into things you do with milk, but done in our own unique way. In an homage to the wholesomeness of Norman Rockwell, we created a series of films, billboards and murals that ran across the country.
Services
Conceptual studies, brand building & package design
Credits
Creative Directors: Rik Bracho, Leland Maschmeyer, Lisa Smith; Designers: Joakim Jansson, Will Mac, Ethan Sung, Pat Iadanza; Art Director: Gabrielle Lamontagne; Copywriters: Betsy Dickerson, Conor Dooley, Eric Johnson; Project Manager: Rikki Goswell; Type design: Commercial Type: Photography: Grant Cornett, Jake Stangel; Illustrations: Gabrielle Lamontagne, Fanny Gentle, Pat Iadanza
Chobani® Display
Chobani® Serif
Drawing visual inspiration from Norman Rockwell, an artist who’s work centered around everyday life, celebrating everyday people, we’ve come up with a visual system, both iconic and playful, centering Chobani Oat in real recognizable milk situations with a twist.
To establish the idea of Almost Milk, we positioned Chobani Oat in situations that define “almost” as being premium, just as good as real milk.
Chobani® Display
Masterbrand shapes
Chobani’s reimagined brand emerged from the founder’s fairytale-like belief that better food leads to a better world. It’s why the company culture pulses with stories of good (natural food) versus evil (processed food).
Outdoor Campaign
Print + Digital
