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Information

 

Marry two nutritious, powerhouse favorites, Greek Yogurt and Oatmeal, and find yourself with the perfect ratio of fiber-to-protein and probiotics-to-macronutrients that supplements the demands of modern day and keeps those performing their on-the-go best. It’s a ‘magic’ bowl, made natural to nourish and transform, evidenced by design that is alchemic, and colorful, both visually and verbally.

Services
Art direction & stationary design

Credits
Photography by Mimi McCormick

 
 
 
 
 

Creative Strategy

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Marry two nutritious, powerhouse favorites, Greek Yogurt and Oatmeal, and find yourself with the perfect ratio of fiber-to-protein and probiotics-to-macronutrients that

(1) Ingredient story: Visualizing the marriage of the ingredients, oatmeal and fruit

(2) Ingredient story: Visualizing the marriage of the ingredients, oatmeal and fruit

 
 
Ingredient Story

Ingredient Story

Elements of Nature

Elements of Nature

Animals

Animals

Marriage of elements (organic)

Marriage of elements (organic)

Marriage of elements (landscape)

Marriage of elements (landscape)

 

Production

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Side Profile

Side Profile

Lid

Lid

 
 
 

Born out of the idea of sharing "simple goods for slow living," this Denver-based independent shop combines beauty with practicality, holding a wide assortment of goods, including homewares, provisions and stationary goods.

 
 
 
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Campaign

Fresh, juicy, fleshy, peach top notes with aromatic, garden mint undertones. Mildly acidic base, clean and sweet overall.

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Credits

Creative Direction: Leland Maschmeyer
Project Manager: Rikki Goswell
Design & Art Direction: Will McNamara
Lead Designer: Jin Kim
Writer: Manish Melwani
Illustrator: Sophy Hollington