Will Mac is a designer and director, living and working in New York City. His skill set is diverse, specializing in branding, art direction and creative strategy.

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Awards

2018

Wood Pencil
D&AD
Chobani Rebrand

Gold
The One Show
Chobani Rebrand

Gold
The One Show
Chobani Greek

Bronze
Cannes Lions
Chobani Rebrand

Editor’s Choice, Best of Show
Dieline
Chobani Rebrand

Silver
Graphis
Chobani Rebrand

Bronze
ADC
Chobani Rebrand

2017

Moment Fifty
Top 50 Brands and Creatives in the Mobile Photography Space

Press

Under Consideration
Chobani Rebrand, 2017
↳New Logo, Identity, and Packaging for Chobani done In-house

AIGA: Eye on Design
Chobani Rebrand, 2017
↳Is Millennial Minimalism On Its Way Out?

Adweek
Chobani Rebrand, 2017
↳Why Chobani Is Reinventing Itself—and Why It Had No Choice

Dieline
Chobani Rebrand, 2017
↳Chobani, America’s Favorite Yogurt, Redesigns Their Packaging

AdAge
Chobani Rebrand, 2017
↳Folk Art and Fairy Dust: How Chobani Hopes to Grow its Brand

Dieline
Chobani Savor, 2018
↳Chobani Just Turned Yogurt Into a Condiment